SaaS & Startupintermediate
Product Demo
Definition
A live or recorded walkthrough of a product's features and value, presented to a prospective customer to illustrate how it solves their specific problem.
Why it matters
A great demo does not show features. It shows outcomes. The best demos are tailored to the prospect's pain points and end with a clear next step.
Example
A SaaS founder demos her tool to a prospect by showing exactly how it would solve the prospect's specific workflow problem, not by clicking through every feature.
Related terms
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