E-Commerce & Product Sellingbeginner
Product Listing Optimisation
Definition
The practice of improving a product's title, images, description, and keywords to rank higher and convert better on marketplace platforms or your own store.
Why it matters
Most buyers make decisions within 5 seconds of landing on a product page. Better photography, a compelling title, and clear bullet points directly increase conversion rates.
Example
A seller rewrites her Etsy listing title from "Blue Mug" to "Handmade Ceramic Coffee Mug, Blue Speckled Artisan Pottery Gift." Clicks and conversions double.
Related terms
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