Social & Contentintermediate
Profile Views
Definition
The number of times people opened your profile on a social platform, a sign that your content sent viewers to check out who you are.
Why it matters
Profile views sit between content that gets attention and people who follow or buy. A post with lots of reach but few profile views often means the content entertained but did not make people curious about you.
Example
A reel reaches 20,000 people and drives 800 profile views, so about 4% wanted to see more of you.
Related terms
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