Marketing & Advertisingbeginner
Reach
Definition
The number of unique people who saw your content or ad at least once. Unlike impressions, Reach counts each person only once no matter how many times they see it.
Why it matters
Reach tells you how many distinct people your message touched. A post with 10,000 impressions but 3,000 reach means most people saw it multiple times.
Example
Your TikTok video was shown 50,000 times (impressions) but only to 32,000 unique accounts (reach). The average viewer saw it 1.6 times.
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