Referral Program

A structured system that rewards existing customers for recommending your product to new customers, usually with discounts, credits, or commission.

Word-of-mouth is the highest-trust acquisition channel. A referral programme systemises it. Referred customers have higher LTV, lower churn, and are more likely to refer others.

"Give £10, get £10", every customer gets a unique link. When a friend uses it and makes a purchase, both get £10 credit. Gymshark and Glossier built empires partly on referral loops.