E-Commerce & Product Sellingadvanced
Repeat Purchase Rate
Definition
The percentage of customers who buy from you more than once over a period.
Why it matters
A high repeat purchase rate means people love your product enough to return, which lowers how much you must spend winning new customers.
Example
Of 1,000 customers this year, 280 bought again, so your repeat purchase rate is 28%.
Related terms
Learn the language of business - and build the systems behind it.
Rich Girl Systems turns 1168+ founder concepts into a step-by-step programme with daily challenges, XP and your own assistant.
Take the free founder quiz