Repurposing Content

Taking one piece of content and reformatting it for multiple platforms or formats, turning a podcast into a blog post, a blog into 10 social captions, a Reel into a Pinterest pin.

Creating original content is expensive in time and energy. Repurposing multiplies the reach of each piece of content without proportional extra effort.

You record a 20-minute YouTube video. From that: 3 TikTok clips, 1 blog post, 5 Instagram captions, 1 email newsletter, 10 Twitter/X threads. One piece of content becomes 20.