Marketing & Advertisingintermediate
Retargeting
Definition
Showing ads specifically to people who have already visited your website or interacted with your brand, but did not buy.
Why it matters
Most people need 7+ touchpoints before buying. Retargeting keeps your brand in front of warm audiences who already know you exist, at a much lower cost than cold ads.
Example
Someone visits your product page but leaves without buying. The next day they see your ad on Instagram reminding them of the item. That's retargeting.
Related terms
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