E-Commerce & Product Sellingbeginner
Returns Policy
Definition
Your stated rules for when and how customers can return products, the timeframe, condition requirements, refund method, and any exceptions.
Why it matters
A clear, generous returns policy increases conversion rate, customers buy with more confidence when they know they can return. A vague or restrictive policy kills trust.
Example
"Free 30-day returns, no questions asked" displayed prominently on your product page reduces purchase hesitation. ASOS built significant loyalty on the back of a generous returns policy.
Related terms
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