Rich Girl Systems
GlossarySign in
All terms
SaaS & Startupadvanced

Revenue Churn

Definition

The percentage of recurring revenue you lose in a period from cancellations and downgrades, measured in money rather than number of customers.

Why it matters

Revenue churn matters more than customer churn when your biggest accounts pay the most; losing one large customer can hurt more than losing several small ones.

Example

You start the month with £10,000 in monthly recurring revenue and lose £500 to cancellations, so your monthly revenue churn is 5%.

Related terms

Churn RateMRRNet Revenue RetentionGross Revenue RetentionNet Negative Churn

Learn the language of business - and build the systems behind it.

Rich Girl Systems turns 1168+ founder concepts into a step-by-step programme with daily challenges, XP and your own assistant.

Take the free founder quiz