E-Commerce & Product Sellingbeginner
Review Strategy
Definition
A deliberate plan for generating, showcasing, and managing customer reviews, the most powerful form of social proof for any product business.
Why it matters
Products with more reviews convert significantly better. 93% of consumers read reviews before purchasing. A systematic review strategy compounds trust and rankings over time.
Example
After every purchase, a brand sends a 3-email sequence: fulfilment confirmation → unboxing tips → review request with a direct link. Reviews grow from 50 to 400 in 3 months.
Related terms
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