All terms
Pricing & Salesintermediate

ROI Calculator

Definition

A tool that helps prospects calculate the financial return they would get from investing in your product or service, making the value tangible before they buy.

Why it matters

Objections often come down to "is this worth the cost?" An ROI calculator answers that question with the prospect's own numbers, turning abstract value into concrete financial justification.

Example

A SaaS company builds an ROI calculator: "Enter your monthly sales team size and average deal size. Here is how much time and revenue our tool saves you per month." The calculator shows £4,200/month saved on a £299 tool.

Related terms

Learn the language of business - and build the systems behind it.

Rich Girl Systems turns 1168+ founder concepts into a step-by-step programme with daily challenges, XP and your own assistant.

Take the free founder quiz