Creator Economy & Contentadvanced
RPM
Revenue Per Mille
Definition
The revenue a creator or publisher earns per 1,000 views after platform fees, the effective monetisation rate of your content. RPM = (Estimated earnings ÷ Views) × 1,000.
Why it matters
RPM tells you how effectively your content is monetised. Niche business or finance content has RPMs of £10-£30+ on YouTube; general entertainment content might earn £1-£3.
Example
Your YouTube channel gets 200,000 views in October and earns £2,400 from AdSense. RPM = (£2,400 ÷ 200,000) × 1,000 = £12. A business-focused channel with good audience demographics.
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