Pricing & Salesintermediate
Sales Cycle
Definition
The complete process a prospect goes through from first contact to a closed sale, including discovery, proposal, negotiation, and decision.
Why it matters
Understanding your average sales cycle length helps you forecast revenue, allocate time, and identify where deals are stalling or being lost.
Example
A B2B consultant's sales cycle: initial enquiry → 30-minute discovery call → proposal sent → 2-week decision period → contract signed. Average cycle: 3 weeks.
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