Pricing & Salesintermediate
Sales Pipeline
Definition
A visual representation of where each potential customer is in your sales process, from first contact through to closed sale.
Why it matters
A pipeline shows you exactly how much revenue is at each stage and where deals are getting stuck. It turns "hoping for sales" into a manageable, predictable process.
Example
Your pipeline stages: Enquiry → Discovery Call Booked → Proposal Sent → Negotiation → Closed / Lost. You have £12,000 of deals in "Proposal Sent". You know your follow-up focus for the week.
Related terms
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