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Pricing & Salesintermediate

Sales Script

Definition

A structured guide for a sales conversation, not a rigid word-for-word script, but a framework of key questions, responses to common objections, and a closing sequence.

Why it matters

A sales script prevents blank-mind moments, ensures you cover all key qualifying questions, and helps you handle objections confidently rather than stumbling or over-discounting.

Example

Your script structure: Open (build rapport) → Diagnose (ask about their problem) → Present (connect your offer to their specific problem) → Handle objections → Close. Same framework, personalised every time.

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