Scarcity Marketing

Using genuine limited availability to drive urgency, "only 12 left," limited edition runs, or one-time offers.

Scarcity triggers loss aversion, one of the strongest human biases. People are more motivated by the fear of losing something than the possibility of gaining it.

You produce a limited run of 200 hand-numbered prints. The listing says "Limited edition, 200 made, 87 remaining." The product sells out in 3 days.