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E-Commerce & Product Sellingintermediate

Seasonal Inventory

Definition

Products or stock levels planned around predictable demand patterns tied to seasons, holidays, or annual events, like Christmas, Valentine's Day, or summer.

Why it matters

Misjudging seasonal demand leads to either stockouts (lost sales) or dead stock (cash tied up in unsold product). Getting this right protects margins.

Example

A gift company orders 3x their usual stock of Christmas candles in September to have enough for peak November to December demand.

Related terms

Dead StockStockoutInventory ManagementBack-in-StockCash Flow

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