SaaS & Startupbeginner
Self-Serve
Definition
A model where customers sign up, set up, and pay for your product on their own, without needing a salesperson.
Why it matters
A self-serve model lets you grow with lower sales costs, since customers do the buying themselves.
Example
A user discovers an app, signs up, and pays online without ever talking to your team, a self-serve flow.
Related terms
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