Marketing & Advertisingbeginner
SEO
Search Engine Optimisation
Definition
The process of improving your website or content so it appears higher in Google and other search engine results, without paying for ads.
Why it matters
SEO gives you free, long-term traffic that compounds over time. A well-optimised page can bring you customers for years without ongoing spend.
Example
If someone searches "best skincare for oily skin" and your blog post appears on page one of Google, that is SEO working for you.
Related terms
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