Websites & Technologyintermediate
SEO Audit
Definition
A systematic review of a website's technical health, on-page optimisation, and backlink profile, identifying issues preventing the site from ranking well in search engines.
Why it matters
Many websites have hidden SEO problems costing them thousands of pounds in potential organic traffic. A regular SEO audit surfaces and prioritises fixes.
Example
An SEO audit reveals a founder's website: loads in 8.2 seconds (too slow), has 20 pages with duplicate meta descriptions, and 15 broken links. Fixing these sees rankings improve within 60 days.
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