SaaS & Startupintermediate
Serviceable Addressable Market
Serviceable Addressable Market
Definition
The portion of the total market that your product can actually reach and serve, given your focus and reach.
Why it matters
Your SAM shows investors a realistic slice of the market you can target, not just the whole industry.
Example
Of a £1bn beauty market, a founder estimates her SAM at £100m for domestic customers seeking clean skincare.
Related terms
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