SaaS & Startupintermediate
Serviceable Obtainable Market
Serviceable Obtainable Market
Definition
The share of your serviceable market that you can realistically win in the near term, given your resources and competition.
Why it matters
Your SOM is the most grounded market figure, showing what you can truly capture rather than what is possible in theory.
Example
From a £100m serviceable market, a founder targets a £5m SOM in her first two years.
Related terms
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