Creator Economy & Contentintermediate
Shadowban
Definition
When a social platform quietly limits how many people see your posts without telling you, often because it flagged your content or behaviour.
Why it matters
A shadowban can quietly tank your reach and sales, so knowing the signs helps you adjust before you blame yourself for falling engagement.
Example
Your Reels suddenly get a fraction of their usual views and stop appearing in hashtags, a common sign of a shadowban.
Related terms
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