Social Listening

Monitoring online conversations about your brand, competitors, or industry, using tools to track mentions, sentiment, and trends across social media and the web.

Social listening reveals unfiltered customer opinions, emerging competitor moves, and content opportunities you would never find by only looking at your own channels.

A founder uses a social listening tool and discovers customers are complaining about a competitor's packaging. She positions her product's sustainable packaging as a direct solution in her next campaign.