Social Media Algorithm

The system a social media platform uses to decide which content to show each user, based on engagement signals, relevance, recency, and relationship history.

Understanding the algorithm helps you create content that gets distributed. Fighting the algorithm means posting into a void; working with it means exponentially more organic reach.

Instagram's algorithm prioritises Reels with high initial saves and shares. A founder who posts short, save-worthy tips gets 10x the reach of static image posts.