SaaS & Startupbeginner
Soft Launch
Definition
A quiet, low-key release of your product or service to a small group before the big public announcement.
Why it matters
A soft launch lets you spot problems, gather feedback and build a few happy customers before the spotlight is on, so the full launch goes smoothly.
Example
You open your new course to fifteen people from your email list first, fix any hiccups, then launch it to everyone a fortnight later.
Related terms
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