Websites & Technologyintermediate
Split Testing
Definition
Testing two or more variations of a webpage, email, or ad simultaneously with different audiences to determine which version performs better, also called A/B testing.
Why it matters
Data beats opinion. Split testing removes guesswork from marketing and design decisions. Systematically testing one variable at a time compounds marginal gains into significant revenue improvements.
Example
A founder tests two homepage headlines: Version A "Award-Winning Organic Skincare" vs Version B "Finally, Skincare That Actually Works." Version B lifts conversions by 24%.
Related terms
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