Statement of Work
Definition
A formal document attached to or referenced in a contract that defines the specific deliverables, timelines, milestones, acceptance criteria, and scope of work for a particular project or engagement.
Why it matters
A statement of work protects both parties from scope creep and misaligned expectations. Without one, "what was agreed" becomes a matter of memory and interpretation, which is how client disputes and unpaid work originate.
Example
A founder agrees to build a brand strategy for a client. She issues a statement of work specifying three deliverables (brand audit, positioning document, and visual identity guidelines), a four-week timeline, two rounds of revisions included, and a clear definition of what constitutes approval at each stage.
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