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E-Commerce & Product Sellingintermediate

Supply Chain

Definition

The full chain of people and steps that gets your product from raw materials to your customer's door, manufacturers, suppliers, shipping, warehousing and delivery.

Why it matters

A weak link anywhere in your supply chain, a late factory, a delayed shipment, a customs hold up, becomes your problem the moment a customer is waiting on an order. Understanding it lets you plan around its weak points.

Example

A founder's supply chain is: cotton grower, fabric mill, garment factory, freight forwarder, a warehouse, courier. A two-week delay at the factory pushes every later step back by two weeks too.

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