Business Foundationsbeginner
SWOT Analysis
Definition
A strategic framework for evaluating your business across four dimensions: Strengths, Weaknesses, Opportunities, and Threats.
Why it matters
SWOT forces honest self-assessment. Most founders focus only on opportunities and overlook their weaknesses or the threats in their market. SWOT balances that.
Example
Strengths: strong personal brand, loyal community. Weaknesses: no fulfilment capacity. Opportunities: growing demand for sustainable products. Threats: larger brands entering your niche.
Related terms
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