Business Foundationsbeginner
Tagline
Definition
A short, memorable phrase that sums up what your brand stands for or promises, often sitting next to your logo or at the top of your website.
Why it matters
A strong tagline makes your brand stick in memory and quickly tells people why you matter, which is priceless when attention is short.
Example
A meal-prep brand might use the tagline "Real food, zero faff" to capture its promise in three words.
Related terms
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