Target Audience

The specific group of people most likely to buy your product or service, defined by demographics, psychographics, behaviours, and needs.

Trying to sell to everyone means selling to no one. The more precisely you know your target audience, the more effective every marketing pound becomes.

Instead of "women aged 25-45," your target audience is: "Female entrepreneurs aged 28-38, earning £40k+ as freelancers, who want to go full-time in their business within 12 months."