Marketing & Advertisingbeginner
Testimonial
Definition
A short, positive statement from a happy customer about their experience with your product or service, used to build trust.
Why it matters
People trust other customers far more than your own claims, so testimonials are some of the most persuasive marketing you can have, for free.
Example
A buyer writes "This planner completely changed how I run my week", and you feature it on your sales page.
Related terms
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