Tiered Pricing

Offering multiple price points for the same core product or service, basic, pro, and premium tiers. Each with incrementally more features or support.

Tiered pricing captures value from customers with different budgets and needs. The middle tier anchors the page and is usually where 60-70% of buyers land, by design.

Starter £29/mo (1 user, basic features), Professional £79/mo (5 users, full features), Enterprise £199/mo (unlimited, priority support). Most buyers choose Professional, the intended tier.