Time to Value

The time it takes for a new customer to experience the core benefit of your product. Shorter time to value correlates directly with higher activation and retention rates.

Every minute between signup and value delivered is a window for the user to leave. Great onboarding design obsesses over collapsing time to value to seconds or minutes rather than days.

A project management tool reduces its onboarding from a 12 step setup wizard to a single template import. Time to value drops from 8 minutes to 90 seconds. Trial to paid conversion rises by 40%.