TOFU

The awareness stage of the marketing funnel, content and campaigns designed to reach new, cold audiences who have never heard of your brand.

TOFU feeds the rest of your funnel. Without a steady flow of new people discovering your brand, your retargeting audiences shrink and paid ads lose effectiveness.

TOFU content: an educational TikTok, a Pinterest pin, a Google ad for a generic keyword. The goal is not to sell. It is to get the right people into your world for the first time.