Business Foundationsbeginner
Tone of Voice
Definition
The consistent style and personality of your written and spoken words, covering how warm, playful, formal or bold your brand sounds.
Why it matters
A consistent tone of voice makes your brand feel like a real person customers can trust, and it sets you apart from competitors who sound generic.
Example
A cheeky skincare brand might say "slather it on, you gorgeous thing" instead of a flat "apply product to skin".
Related terms
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