E-Commerce & Product Sellingintermediate
Trade Show
Definition
An industry-specific event where businesses exhibit their products or services to wholesale buyers, press, and industry professionals.
Why it matters
Trade shows compress months of prospecting into days. Meeting buyers in person builds relationships that convert to wholesale accounts and press features.
Example
A candle brand exhibits at Top Drawer in London. In two days, they collect 40 buyer contacts and convert 12 into wholesale stockists within 6 weeks.
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