Subscriptions & Recurring Revenueintermediate
Trial Conversion
Definition
The share of people on a free trial who become paying customers when the trial ends.
Why it matters
It shows whether your trial proves enough value to be worth paying for. A low trial conversion often points at a weak onboarding or a promise the product has not met yet.
Example
40 people start a free trial and 12 convert to paid. Your trial conversion rate is 30%.
Related terms
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