SaaS & Startupintermediate
Trial-to-Paid Conversion
Definition
The percentage of free trial users who convert to a paying subscription, a critical metric for SaaS growth.
Why it matters
A high trial volume with a low conversion rate is a product or onboarding problem. Improving trial-to-paid conversion by even 5% can dramatically impact MRR.
Example
A SaaS tool has 500 trials per month and a 15% trial-to-paid rate = 75 new customers. Improving to 20% = 100 new customers, 33% more revenue with the same traffic.
Related terms
Learn the language of business - and build the systems behind it.
Rich Girl Systems turns 1168+ founder concepts into a step-by-step programme with daily challenges, XP and your own assistant.
Take the free founder quiz