Pricing & Salesintermediate
Tripwire Funnel
Definition
A sales path that offers a low-priced, hard-to-resist product first, to turn browsers into buyers before presenting a bigger offer.
Why it matters
A tripwire funnel works because once someone has bought something small from you, they are far more likely to trust you and buy more.
Example
You sell a £7 mini-guide, and after purchase you offer your £197 full course at a special rate to those new buyers.
Related terms
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