Tripwire Offer

A low-priced, high-value offer designed to convert a browser into a first-time buyer. The goal is the relationship and follow-on sales, not profit on the first purchase.

Once someone has bought from you once, they are far more likely to buy again. A tripwire turns free leads into paying customers and warms them up for bigger offers.

A founder sells a £9 mini-course to her email subscribers. Many buy it, then go on to purchase her £300 flagship programme because they now trust her.