E-Commerce & Product Sellingbeginner
Trust Badges
Definition
Visual icons on a website or product page that reassure customers, secure checkout logos, "30-day returns" guarantees, payment icons, certification marks.
Why it matters
Anxiety kills conversions. Trust badges reduce friction at checkout by signalling safety, credibility, and risk-free purchasing. Adding them can lift checkout conversions by 5-15%.
Example
Adding Visa/Mastercard icons, a padlock "SSL Secured" badge, and a "Free Returns" guarantee above your "Add to Cart" button directly reduces cart abandonment.
Related terms
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