Creator Economy & Contentbeginner
UGC
User Generated Content
Definition
Content (photos, videos, reviews) created by real customers or creators, not your brand. That features or promotes your product.
Why it matters
UGC converts at 4× the rate of branded content because it feels authentic. Brands can also license UGC as paid ad creative, dramatically lowering production costs.
Example
You send your skincare product to 20 micro-influencers. 15 post unboxings on TikTok. You license three of those videos and run them as paid Meta ads. Your CPM drops 40%.
Related terms
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