Pricing & Salesbeginner
Urgency Marketing
Definition
The honest use of deadlines, limited stock or time-limited offers to encourage people to act now rather than putting off a decision.
Why it matters
Genuine urgency overcomes the natural habit of delaying, gently helping ready buyers commit instead of drifting away and forgetting you.
Example
You offer "doors close Friday at midnight" on your course, and a wave of people who were sitting on the fence finally enrol.
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