User Research

Structured methods for understanding how real users think, behave, and interact with a product, including interviews, surveys, usability testing, and observation.

Products built without user research solve imagined problems. Even 5 user interviews consistently surface more insight than months of internal debate about what to build.

Before redesigning her checkout flow, a founder watches 8 users attempt to purchase on her site. She discovers 4 of them are confused by the same step, a problem invisible from analytics alone.