Business Foundationsintermediate
Vendor Lock-in
Definition
A situation where a customer becomes so dependent on one supplier that switching away is very difficult or costly.
Why it matters
Vendor lock-in can keep your customers loyal, but being locked into your own suppliers can put your business at risk.
Example
A business relies so heavily on one platform that moving its data away would be painful, a case of vendor lock-in.
Related terms
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