Pricing & Salesintermediate
VIP Day
Definition
An intensive one-day (or half-day) service experience where a client gets your undivided attention for a compressed, high-impact transformation.
Why it matters
VIP Days are one of the most profitable service formats, high price, no ongoing commitment, and clients get fast results. They command premium pricing because of the immersive access.
Example
You offer a "Brand VIP Day", £2,500 for a full day where you create your client's complete brand strategy, messaging, and 3-month content plan. One day, premium price, transformative result.
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