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Business Foundationsbeginner

Vision Statement

Definition

A forward-looking declaration of where your business is going, the future state you are working toward, usually 5-10 years out.

Why it matters

Vision provides direction. A compelling vision attracts talent, motivates through difficulty, and helps you evaluate opportunities: does this move us toward the vision or away from it?

Example

"To be the go-to business education platform for a million women building their first six-figure business." Ambitious, specific enough to guide decisions, inspirational enough to fuel work.

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